The Home Depot Canada

Since 2001, when the very first Mow Down Pollution program was launched, Summerhill has had a close working relationship with The Home Depot Canada. Over the years, Summerhill has designed and delivered a variety of successful consumer-facing environmental programs with The Home Depot including Bright Ideas (2005 & 2006), Go Low Flow, Holiday Light Exchange, and the Power$aver Tour. These events demonstrate The Home Depot’s environmental commitment and corporate responsibility. They also increase store traffic, drive sales, and provide the retailer with a distinct competitive advantage.

From designing and delivering consumer-facing environmental programs, Summerhill’s role has grown to include a range of strategic consulting services in the areas of Merchandising and Marketing. Some of the areas in which Summerhill provides counsel and strategic guidance include:

• Introduction of innovative marketing concepts such as the Eco-Kiosk and the Eco Options magazine
• Identification, research, and recommendations on environmentally-preferable products
• Active participation in line reviews and refreshes as well as bay revitalizations
• In-store customer data acquisition via well-trained environmental ambassadors
• Policy analysis, technical briefing papers, and executive summaries on salient developments
• Assortment reviews to determine opportunities to increase penetration of Eco Options products in impulse and traffic categories

Somewhat more recently, Summerhill has also been working with The Home Depot to develop vendor packaging benchmarks, a holistic packaging strategy to reduce waste, and various initiatives with Operations in order to reduce their overall environmental impact.