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1993 |
- Bruce Lourie and Peter Love establish Lourie & Love Inc. as a Toronto-based environmental consulting organization
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1994-1999 |
- Creation and management of the Canadian Energy Efficiency Alliance, EnerQuality, Healthy Indoors Partnership, and the Sustainability Network
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2000
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- Ian Morton creates the Clean Air Foundation and becomes Executive Director of the new not-for-profit organization
- Car Heaven launches as Canada’s first vehicle retirement program and proves it’s possible to successfully engage Canadian motorists to retire their old, higher polluting vehicles sooner than they normally would
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2001 |
- The first Mow Down Pollution campaign is piloted with Black & Decker and The Home Depot Canada
- Pollution Probe transfers the Switch Out program (piloted in 2000) to the Clean Air Foundation, leading to an expanded organizational mandate that includes mercury recovery initiatives
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2002 |
- Summerhill continues to expand into new issue areas including the environmental impacts of two-stroke marine engines and wood-burning stoves as well as indoor environmental health issues
- Keep Cool, Canada’s first room air conditioner exchange program is successfully piloted in Toronto, establishing the Summerhill program model as a way to lower peak electricity demand in the summer
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2003 |
- Summerhill continues to advocate environmental policy improvements, particularly in regard to energy efficiency and the Ontario Building Code
- The first Energy Smarts program brings together public, private, and not-for-profit partners to inform Canadians about energy conservation and indoor air quality
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2004 |
- Summerhill’s initial venture into providing better choices for the small business sector takes place with the launch of Cool Shops
- Ersilia Serafini becomes Executive Director of the Clean Air Foundation
- The Clean Air Foundation’s Marine Engine Stakeholder Forum highlights incentive-based retirement programs as the best option for reducing recreational outboard engine emissions
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2005 |
- Summerhill undergoes a period of significant transformation and re-focuses its efforts on transforming markets to sustainability
- Toronto Hydro, The Home Depot Canada, and Summerhill execute the largest energy efficiency lighting campaign in Ontario history, offering every Toronto household two free CFLs
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2006 |
- Strategy Magazine selects Ian Morton as one of ‘The Next Icons’ – seven of Canada’s “wildly savvy, opinionated, charismatic marketing execs and agency heads of tomorrow”
- Summerhill and Hydro One Networks take to the road with the Power$aver Tour, bringing better choices to over 37,000 Ontarians at community festivals across the province
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2007 |
- Summerhill is named Eco Canada’s Employer of the Year
- Aeroplan and Summerhill found the Carbon Reduction Fund
- Summerhill begins its efforts to transform the U.S. market with Progress Energy and the Save The Watts Saturdays initiative
- Summerhill creates the controversial Flick Off program, an energy efficiency and demand reduction initiative with Hydro One Networks
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2008 |
- James Alden, Chief Operating Officer of Summerhill, and Ian Morton create Transformative Technologies Inc. (TTI)
- Corey Diamond, President of Summerhill, introduces the concept of market transformation to a group of Chinese delegates and then hosts the first Canada-China Environmental Forum
- In pursuit of national energy efficiency goals, Summerhill deepens its existing relationships in Saskatchewan and Nova Scotia
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2009 |
- Ersilia Serafini is named Chief Executive Officer of Summerhill
- The strategic decision is made to re-position Summerhill and its related organizations in the market place in order to better reflect our integrated, vision-driven approach
- Summerhill establishes a U.S. satellite office in Long Island, New York
- Summerhill creates a number of new programs and initiatives focused on electronics stewardship, standby power, denim jeans recycling, and energy conservation for the hospitality industry
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