Manufacturers

With the growing public concern and interest in environmental sustainability, manufacturers are being urged to design and produce innovative new products that meet the demands of a more environmentally conscious lifestyle. Summerhill works closely with these manufacturers to develop go-to-market strategies for specific products that are a better choice for consumers and the environment. This work involves close consultation between Summerhill and manufacturers to:

• Design market development strategies to engage target consumers
• Initiate mutually beneficial partnerships with retailers, utilities, government, and other stakeholders
• Determine long-term environmental business plans that meet overall corporate objectives
• Create and implement a variety of consumer-facing marketing and communication tactics
• Integrate carbon considerations into operations and the go-to-market strategy

Summerhill also works with manufacturers to run local, regional, or national events that allow our trained environmental ambassadors to bring the manufacturer’s message directly to consumers. These events often include high-profile product launches and promotional incentives for customers to try new, environmentally preferable products. Summerhill continuously measures and tracks performance and also captures valuable information via customer surveys, online data capture, and other strategic vehicles to further enhance marketing and communication strategies.