SaskPower EnerAction’s Exchange For the Better campaign provided Saskatchewanians an opportunity to try new energy efficient products and power saving devices as well as responsibly recycling old inefficient lamps and strings. A province-wide in-store discount program on power saving devices took place at 187 retail store in partnership with 6 retailers. Simultaneously, four event weekends of exchange events occurred at 4 of the retailers with 34 staffed store events and 31 unstaffed event stores. Summerhill hired, trained, and deployed 84 environmental ambassadors and over 3,500 inefficient halogen torchieres were retired and recycled.

PROGRAM PARTICIPANTS saved money and energy by using more efficient ENERGY STAR® qualified light fixtures and seasonal LED string technologies while also being able to responsibly recycle their old halogen floor lamps and incandescent light strings for free. The events also provided an opportunity to engage consumers one-on-one and raise awareness of energy conservation principles, behaviours, and actions.

Our UTILITY CLIENT, SaskPower, achieved significant reductions in electricity consumptions and also increased the knowledge and awareness of its customers in regards to electricity conservation and the EnerAction brand.

Our RETAIL PARTNERS experienced higher store traffic and increased category sales as well as an improved brand image in the market place.