A series of national, retail-based campaigns that promote household water conservation through the sale of high-performance low-flow (6 litres or less) and dual-flush toilets.

Our retail client, The Home Depot Canada, further increases the uptake of better choice products by providing additional incentives in the form of discounts.

Our government partners promote their existing incentive programs and reduce municipal/provincial water consumption.

Program participants who make the switch to a low-flow or dual-flush toilet save money and help the environment by conserving water.