Summerhill employed in-depth customer education and engagement tactics to create and deliver the PowerHouse marketing strategy on behalf of Enersource and Hydro One. The pilot program was executed with funding from the Ontario Ministry of Energy & Infrastructure and exceeded all targets.

Program participants took advantage of zero-interest loans and equivalent rebates, receiving up to $10,000 depending on the installation. The program provided two-hour workshops for utility customers to gain a better understanding of the technologies, loan process, and logistics involved as well as connecting them directly to renewable energy installers.

With 250 participating households, our utility clients achieved a significant increase in the total amount of electricity being produced from renewable energy sources. The measurable energy savings from PowerHouse assisted Enersource and Hydro One in achieving their mandate to diversify supply and reduce demand on the power grid.

Government partners at the provincial and municipal levels were able to reach out to citizens and offer significant assistance in renewable energy uptake. The pilot program also allowed them to successfully work through a variety of implementation issues.

Industry & manufacturer partners benefited from a significant incentive for homeowners to purchase their products. Renewable energy installation companies proved to be a powerful marketing force for the PowerHouse program.