In order to better engage rural Ontarians around energy conservation, Summerhill developed and managed a traveling retail event on behalf of Hydro One Networks and The Home Depot Canada.  The Power$aver Tour traveled to 11 different local festivals and events, educating residential customers and small business owners about energy efficiency and simple energy reduction solutions.

Our utility client, Hydro One Networks, was able to positively engage over 600,000 hard-to-reach Ontarians regarding the energy conservation and efficiency message.  Summerhill also provided Hydro One with unique behavioural and product usage data obtained through the Power$aver survey of rural customers.

Our retail client, The Home Depot Canada, introduced their products to new target markets by providing participating communities with new energy conserving products that were not generally available at the time in rural Ontario.

Home owner participants were given a free CFL and the opportunity to purchase 12 different energy efficient products, including CFLs, timers, and programmable thermostats, at significantly discounted prices.

Small business participants were provided with access to the Cool Shops (insert link) program and a free energy assessment of facilities near the festival locations.  With the free installation of CFLs and LED exit signs, business owners were able to see the immediate savings attached to these products.  Our environmental ambassadors also advised small businesses on additional retrofits that could be made to further reduce energy costs.