Southern Ontario residents were encouraged to transform their purchasing habits by providing them with the tools, incentives, and knowledge to make the shift to a more sustainable lifestyle.

Program participants were offered the opportunity to recycle their old, inefficient microwaves for free in exchange for up to $50 off the purchase of a new, energy efficient, Panasonic Inverter microwave.

Our manufacturer client, Panasonic, experienced a significant lift in category sales by providing consumers with an extra incentive to purchase and try their better choice product.

Our retail partner, Future Shop, saw increased store traffic and elevated total sales for the duration of the time limited event.