ENERGY STAR Light Fixture Study
Stakeholder Survey Targeting Retailers and Manufacturers
Natural Resources Canada contracted Summerhill to design and execute a stakeholder survey to reveal current barriers and opportunities to increasing the sales of qualified ENERGY STAR® qualified fixtures in the Canadian market. Key information and insight was collected from large national retailers, smaller specialty lighting retailers, and light fixture manufactures via online surveys and in-depth telephone interviews. The findings from this study will be used to create a tailor-made national program, scheduled to launch in 2010, to increase consumer education, awareness, and uptake of ENERGY STAR® qualified light fixtures.
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