Cleaner. Greener. Brighter.

Client: Nova Scotia Power Inc.
Region: Multiple Urban Centres in Nova Scotia

Clients Goals:
NSPI approached Summerhill Group to build a project that would reduce small commercial and residential customers’ electricity demand, increase market penetration of specialty CFL bulbs and improve their brand image.

Delivery:
Summerhill Group designed and delivered a province-wide program featuring two components:

• Direct installation of CFL light bulbs and LED exit lights for small commercial businesses
• In-store events at multiple retailers featuring incentives on specialty CFL’s